Every organization has stories about extraordinary events, people, and decisions that have collectively contributed to shaping its culture and performance. Woven together, these stories create a narrative illustrating how an organization works, grows, and cares for its employees, communities, and the environment. Narratives tell us about organizational values and priorities whether social wellbeing, innovation, safety, or protecting the environment.
Effective stories are about connection, placing people and communities at the centre and focusing on the lived experience: the people involved, the choices they made, and why they made them.
What is it?
Collaborative storytelling is a methodology to surface shared values, evaluate programs, build relationships and communicate results and outcomes to various audiences. It can be used to strengthen internal capacity in sustainability work, as well as to share positive sustainability progress with audiences external to your organization.
We work with stakeholders to tell the story together, as they experienced it. This participatory approach empowers stakeholders by amplifying their voices, while simultaneously helping your organization understand how they perceive and experience the impacts and benefits of your sustainability efforts. Taking a collaborative storytelling approach is as much about the process of engaging the stakeholder (whether customers, community or employees) and building relationships, as it is about the final product. This may be as simple as a case study to be shared internally or with key partners, or as complex as an interactive website rich with video content.
Collaborative storytelling helps make meaning from data by focusing on the lived experience. One story at a time, an organizational sustainability narrative will emerge that empowers your teams to make different choices, to do things better, to see the bigger picture.
Collaborative storytelling can take many forms, be applied in a variety of contexts, and be designed to reach different audiences. For example, storytelling can describe how your organization:
- Established a community advisory committee to address conflict related to resource development
- Worked with a supplier to increase their capacity to meet criteria related to environmental or social performance
- Collaborated with donors to develop shared goals and measure outcomes
Stories are presented in the format most appropriate to audience and material. This may be as simple as a case study to be shared internally or with key partners, or as complex as an interactive website rich with video content.
Partnering with INLE to tell your stories, you can expect:
- Written and/or visual communications material that can support: sustainability reporting, certification standards, investor communications, peer group sharing of best practices, and employee communications, among others;
- Strengthened relationships with key stakeholders such as: communities, employees, and suppliers;
- Enhanced mutual understanding of shared value and positive social impacts of your engagement/initiative/program;
- Guidance through a meaningful and transformational approach to merging communications, engagement and impact.